Case study / 02
Bighub.
A data-science company’s identity and website, organised around services, sectors and applied expertise.
Project overview
Bighub’s expanding work in analytics, machine learning, cloud infrastructure and bespoke data products required a broader identity and website. Its capabilities served logistics, energy, finance and retail, but the existing digital presentation treated those subjects as disconnected parts of the business.
A new sitemap and set of user journeys organised the portfolio around services, products, industry sectors and applied expertise. The architecture connected introductory information with technical detail and case studies, establishing distinct routes through the content for prospective clients.
Identity refinement developed alongside the UX work. The circular data symbol, colour palette and typography informed responsive page layouts, modular content patterns and an interactive prototype. Product, industry, case-study and editorial pages share a consistent structure while accommodating the different depths of information required by technical and procurement audiences.
- Role
- UX design · UI design · Visual identity refinement
- Scope
- Sitemap · User journeys · Wireframes · Identity refinement · Responsive page system · Interactive prototype
- Credits
- Hazhin Roshanysefat
Design highlights
- Service architecture
- Navigation connects products, industry sectors, expertise and case studies, structuring the service portfolio around the information needed to understand Bighub’s capabilities and applications.
- Responsive page system
- Modular layouts accommodate product diagrams, sector information, case studies and long-form articles within a shared hierarchy that adapts across desktop and mobile.
- Identity refinement
- The circular data symbol and refined wordmark work with black, white, red and muted blue-grey, providing a consistent visual language across the website.
