Case study / 05
Eton Finland.
A responsive industrial portfolio with a continuous hierarchy from company overview to technical detail.
Project overview
Eton Finland’s website brings its company profile and industrial machinery portfolio into a single continuous page. The content architecture establishes which information introduces the business, where specialist buyers encounter technical detail and how the page leads towards a sales enquiry.
The sequence moves through positioning, capabilities, machinery categories, specifications, company information and contact. A restrained red, charcoal and grey palette gives industrial photography and technical content a consistent setting. Typographic scale and section spacing distinguish the different levels of information throughout the long-form layout.
Responsive modules retain the reading order across desktop and mobile screens. Hazhin Roshanysefat developed the UX strategy, art direction, wireframes and interface design, with the approved direction handed to Algor Studio for development.
- Role
- UX design · UI design · Art direction
- Scope
- Content architecture · Wireframes · Responsive page layouts · Interactive prototype · Development handoff
- Credits
- Design and direction by Hazhin Roshanysefat · Development by Algor Studio
Design highlights
- Content sequence
- The page moves from company positioning and capabilities through machinery categories, technical detail and supporting information to contact, establishing an ordered path through the portfolio.
- Typographic hierarchy
- A restrained red, charcoal and grey palette supports industrial photography. Changes in typographic scale and section spacing distinguish introductions, specifications and company information.
- Responsive structure
- Content modules preserve the sequence of company information, machinery imagery and technical specifications, adapting the continuous portfolio layout to desktop and mobile screens.
