Case study / 04
MADMONQ.
Gaming references, cinematic compositing and motion applied to a recurring advertising programme.
Project overview
MADMONQ’s campaign work addressed an audience familiar with gaming imagery and rapid promotional communication. The brief centred on focus, energy and competitive play, using references drawn from the audience’s media environment to frame the product messaging.
Loot, reloads, reaction time, boosts and progression supplied the concepts for individual executions. Cinematic compositing combined game characters, product photography and environmental effects with condensed display typography and the brand’s electric red-pink accent. Each composition established a clear relationship between its gaming reference and campaign message.
The work covered static and animated advertising, social banners, merchandise concepts and event material. Collaboration with marketing, product and creative teams supported recurring campaign production, with shared image treatments, colour and typography maintaining continuity between formats.
- Role
- Campaign design · Image compositing · Motion design
- Scope
- Static and animated advertising · Social banners · Merchandise concepts · Event material
- Credits
- Hazhin Roshanysefat
Design highlights
- Campaign concepts
- Loot crates, reload mechanics and competitive progression provide the campaign’s visual premises, placing the product inside recognisable gaming scenarios with distinct promotional messages.
- Visual hierarchy
- Cinematic image compositing, condensed display typography and an electric red-pink accent establish a direct hierarchy between gaming imagery, product photography and campaign copy.
- Format adaptation
- Static and animated executions share product imagery, typographic emphasis and colour treatments, extending the campaign into social banners, event material and merchandise concepts.
