Case study / 07
Samsung Social — Green Galaxy.
Social campaign concepts that make the device part of the image’s structure.
Project overview
This selection of Samsung social content brings together the Green Galaxy concept, smartphone imagery and SUHD TV narratives. Each composition gives the device an active role as a frame, landscape, portal or viewing surface, making product form part of the visual concept.
Green Galaxy transforms a smartphone into a miniature forest. Other executions place a swimming fish within the phone frame, position a device above the Earth, align a transparent screen with an ocean horizon or integrate a television into a snowy road. Controlled perspective, geometric accents and photographic compositing connect these different subjects.
Seasonal television content extends the approach through fireworks, New Year imagery and holiday compositions. The screen remains central as scenery and objects move across its boundary. The work was created at Netbina Digital Marketing Agency under Neda Sehat’s art direction.
- Role
- Campaign design · Concept development · Image compositing
- Scope
- Green Galaxy key visual · Smartphone compositions · SUHD TV content · Seasonal social assets · Motion studies
- Credits
- Created at Netbina Digital Marketing Agency · Art direction by Neda Sehat
Design highlights
- Concept development
- Green Galaxy transforms a smartphone into a miniature forest landscape, using the device’s frame and screen as the structure for an environment assembled through photographic compositing.
- Image composition
- Phone frames, geometric accents and controlled perspective organise compositions involving fish, ocean horizons and space imagery, keeping the product integral to each visual concept.
- Product integration
- Television compositions extend winter roads and fireworks across the screen boundary, integrating product photography with environmental imagery while retaining the display as the compositional anchor.
