
12
Show Up Gallery
A framework for a changing programme
An adaptable identity for exhibitions, events and gallery communications.
Design & Art Director
Brand identities / Digital experiences / Campaigns
Selected work
Brand identities, digital products and campaigns. The brief, my role and the design decisions, made explicit.
4 of 4 projects · Packaging
Selected experience
Over a decade across in-house teams and independent practice. Creative direction, team leadership and responsibility for the final detail.
2025
Confidential Online Casino Company
Set creative direction for US and French campaigns and product communication. Recruited and led a hybrid team of up to eight, establishing shared Figma libraries and standards for localised production.
Prague / Hybrid
2024—2025
Horizon Fuel Cell International
Led a two-person design team across product UX, e-commerce, packaging and events. Designed registration and competition journeys, web interfaces and visual communication for H2GP.
Prague
2022—Present
Hazh.Designs
Independent practice across brand strategy, visual identity and UX/UI. I define the brief, develop the direction and carry it through to guidelines, launch assets and developer handoff.
Prague / International
2021—2022
Superside
Designed identities, interfaces, packaging and campaigns for clients in the US, Canada and Japan, working across distributed creative teams and established brand systems.
Palo Alto, CA
Approach
A visual identity sets expectations. The interface has to meet them. I connect positioning, visual language and interaction design, with attention to the whole system and the individual touchpoint.
I stay close through production: refining typography, reviewing prototypes and preparing the guidelines and component libraries that let teams carry the work forward.
01
Brief definition, art direction and design critique. I recruit and guide teams, set production standards and stay accountable for the work.
02
Positioning and naming translated into typographic, graphic and motion systems, across campaigns, packaging and environmental design.
03
Information architecture, user flows, interaction design and UI systems. Prototypes and component libraries carry the intent through developer handoff.
Tools
Education
BA (Hons) Graphic Design — Prague College / Teesside University
Associate of Arts, Graphic Design — Enghelab Technical College
Languages
English — near-native · Persian — native · Kurdish — working proficiency
Collaboration
Registered in the Czech Republic (IČO). Available for senior in-house roles, independent commissions and international B2B collaboration.
Enquiries